Marketing in property management is no longer an afterthought. Property owners and tenants expect quick responses, accurate information, and a professional online presence. At the same time, managers are balancing leasing, billing, maintenance, and tenant concerns. Keeping up with marketing and operations can be overwhelming, but virtual assistants (VAs) provide the extra support businesses need.

Challenges in Property Management Marketing & Operations

Property management companies face growing competition and increasing tenant expectations. Marketing must be consistent, finances must stay organized, and tenants demand quick responses. Without the right support, businesses struggle to keep up.

How Virtual Assistants Help Property Management Companies

Property managers handle multiple responsibilities daily that’s why virtual assistants step in to manage these tasks efficiently, allowing the business to focus on growth.

Why Property Managers Use Virtual Assistants

Balancing marketing, operations, and client communication is challenging. Property management companies that delegate repetitive tasks free up time to focus on business growth, tenant satisfaction, and property owner relationships. Virtual assistants provide flexible, cost-effective support, making it easier to keep up with marketing, leasing, and daily operations without the burden of hiring full-time staff.

Marketing Strategies That Work in 2025

Successful property management companies don’t rely on word-of-mouth alone. They invest in digital marketing strategies that attract property owners, generate leads, and improve client retention.

1. Local SEO & Google Business Optimization

Property management companies that rank in the top three local search results get significantly more inquiries than those that don’t. A well-optimized Google Business Profile improves visibility and credibility.

✔ Keep business details updated.
✔ Respond to reviews (positive & negative).
✔ Post weekly updates with property tips and listings.

2. Video Marketing & Virtual Tours

Listings with video get over 400% more inquiries than those without. Short-form videos also perform well on social media, helping property managers build trust with potential clients.

✔ Share virtual property tours.
✔ Post client testimonials.
✔ Create short real estate tips for social media.

3. Automated Email Marketing

Automated email campaigns keep property owners and tenants engaged while reducing the time spent on manual follow-ups. Companies using email marketing see 50% more client engagement than those that don’t.

✔ Send automated responses to new inquiries.
✔ Provide monthly market insights.
✔ Remind tenants of lease renewals and payment deadlines.

4. Reputation Management & Client Retention

Property managers with a strong online reputation attract more clients. Businesses with at least 50 positive reviews generate 30% more inquiries than those with fewer than 10.

✔ Request Google reviews from satisfied clients.
✔ Respond professionally to all feedback.
✔ Highlight testimonials on websites and social media.

5. Social Media for Brand Awareness

Real estate professionals who actively post on LinkedIn, Instagram, and Facebook generate twice as many leads as those who don’t. Social media isn’t just for listings—it’s a tool to educate, connect, and attract new business.

✔ Post rental market updates and industry insights.
✔ Share maintenance and property management tips.
✔ Engage with property owners and real estate investors.

How Delegreat Helps Property Management Companies Scale

Finding the right support for your property management business is just as important as marketing and operations. Hiring virtual assistants can improve efficiency, reduce costs, and help your company grow—but only if done correctly. That’s why we created our ebook, “Hiring VAs for Property Management Done Right.”

This guide walks you through:
✔ How to find skilled virtual assistants for your team
✔ The biggest hiring mistakes property managers make and how to avoid them.
✔ Step-by-step processes for onboarding VAs to maximize productivity.

DeleGreat provides trained virtual assistants specialized in real estate and property management. We connect businesses with professionals who handle leasing, tenant communication, financial tasks, and marketing—allowing property managers to scale without the overhead costs! 

Final Thoughts

Marketing is essential for property management companies looking to grow in 2025. A strong online presence, fast response times, and consistent client communication make a business more attractive to property owners.

Virtual assistants provide the extra support needed to manage daily tasks without the expense of hiring full-time staff. By delegating administrative work, marketing, and tenant communication, property managers can focus on building their business.